Media Buying
Meta, Google, LinkedIn & TikTok — planned, bought, reported.
Paid campaigns across Meta, Google, LinkedIn and TikTok — planned, bought and reported on down to the taka.
5Campaigns
3Brands
BDT 20.79LTotal ad spend
BDT 111.65LTotal revenue
5.3×Avg. paid ROAS
5Influencer partners
| Campaign | Brand | Period | Spend | ROAS | CTR |
|---|---|---|---|---|---|
| Online Fest 2022 | Diamond World | Nov 2022 (14d) | BDT 6.27L | 6.0× | 4.8% |
| Black Friday Sale | Diamond World | Nov '21 & '22 | BDT 4.24L | 6.0× | 5.2% |
| Valentine's Fair | Diamond World | Feb 2020–23 | BDT 2.94L | 5.5× | 3.9% |
| Multi-Platform | Western Mart | Jan–Jul 2025 | BDT 7.34L | 3.5× | 3.2% |
| DurgaPuja 2024 | DurgaPujaNarayanganj | Oct 2024 | Organic + boosted engagement — no ROAS tracked | ||
ROAS by paid campaign
CTR by paid campaign
Influencer partnerships — Diamond World
MoushumiFacebook / InstagramOnline Fest 20222.4M+ views
Apu BishwasFacebook / InstagramOnline Fest 20221.9M+ views
Toma MirzaInstagram / YouTubeBlack Friday + Valentine's1.2M+ views
Anisha RozenInstagram / YouTubeValentine's Fair1.8M+ views
