Social & Brand Management
Planning and running the always-on social presence — calendars, campaigns and community — for retail, jewellery, education and clean-energy brands.
Led four consecutive Valentine's Jewellery Fair campaigns (2020–2023) with an average 42% year-on-year sales lift and a 1.01% conversion rate — the top-converting campaign in five years of paid work.
Brand strategy · Content · CommunityCurrently building content calendars and engagement strategy across Facebook, Instagram, LinkedIn and TikTok for corporate brand awareness and follower growth.
Content calendars · Reels · Multi-platformSocial management and visual storytelling for a UK study-abroad consultancy — "top 5" guides and student-journey carousels built as a reusable content system.
Social management · VisualizationBrand management and business-development content translating rooftop solar installs, CO₂ savings and industrial capacity into everyday, shareable posts.
Brand management · Visualization
